Sawako's world

Sawako’s Bike-to-School Guide

Sawako’s Bike-to-School Guide

Well, it’s that time of the year! Students around the world are heading back to class. So why should you bike to school? For one, biking is f...

Our Top-5 Movies—Starring Bicycles

In case you didn’t know, August 15th is National Relaxation Day. So if you needed an excuse to relax, here it is. How do you unwind after a long da...

Family Cycling Fun Ideas: Where to go and Top Safety Tips

Cycling iѕ a fun and еаѕу way for аll thе family to stay in shape аnd whether уоu аrе ѕtаrting уоur rоutе frоm thе school bike ѕhеdѕ or planning a...

Our NYC photo locations for the cutest girl helmet

Our recent mommy and me photos were taken in Tribeca, NY, USA. Model Mariana and her gorgeous daughter Anais rocked our helmets in 3 perfect photo...

British actress Michelle Keegan with Sawako bicycle helmet

Michelle Keegan in Madison helmet

Michelle Keegan, a lovely British actress, has been spotted looking radiant and happy with our Madison helmet. This eternally popular helmet comes...

How Does Sawako Make Cycling Safer?

Since it is National Safety Month, we want to share the story behind our stance on safety with you. Some people think that the law should require...

The Best Doughnuts in 5 Top Cities for Cycling

Perhaps you've never heard of National Doughnut Day, but it is here! National Doughnut Day is celebrated on the first Friday of June every year. ...

Get 25% off this weekend

Memorial Day is the unofficial start of summer. Crazy, right? That means that on Monday, you should be ready for BBQs, outings, and good times—and...

3 Ways a Celebrity Stylist Would Wear a Sawako

Have you ever imagined how you would style a Sawako helmet? Has a Sawako helmet ever inspired your outfit? In an exclusive collaboration, professio...

5 Unique and Beautiful Mother's Day Gifts

1. A Beach Cruiser A beach cruiser is a comfy, beautiful and functional bike that will bring your mom joy for many years. This cruiser in particula...

3 Insanely Easy, Healthy Snacks You Have to Try

This month, we’re all about getting ready for spring. Along with great weather for cycling and showing off your style, spring brings new eating hab...

Meet Judy Green's Garden Store

Meet our new retailer, Judy Green's beautiful store in London.

How Allison Berlin is Changing the Personal-Stylist Game

When professional stylist Allison Berlin and her colleague Megan Freese join Sawako Furuno for green tea and coffee at The Wing in Soho, they take ...