MISSION

For Sawako, running a helmet company is not about telling you to wear a helmet. It’s about empowering you to make choices and stay true to yourself. Obviously, wearing a Sawako helmet is safer than cycling bare-headed.

But if no one’s warning you to put one on, then why wear a Sawako helmet?

Because when you do, you feel capable—a confidence that is not rooted in fear, but based on fashion, style and beauty. We want you to want to cycle because of our product.

Sawako has heard it before: women who say “I wish I cycled” when they see the helmets. That’s our mission. To inspire you to take the road and give you the option to own it.