Sawako's world

My top 3 'Things to do in London' this summer

My top 3 'Things to do in London' this summer

I have been back in London this summer. As you may know, I lived in UK and worked as an architect for more than a decade before I moved to New York...

Super Healthy Strawberries & Cream Chia Pudding

The French Open...Wimbledon...the exciting tennis season is upon us. Did you know that the fitness guru Roxy-fit used to be a tennis pro? Today s...

Happy Spring!

We love spring! Let's celebrate it and pedal on. Use SPRINGDANCE to save 15% off until May 11th. Many designs have sold out but they are due to co...

Bike Picnic Top Tips

The season is changing and it’s about that time again. Spring cycling time is almost here! Biking your way to a sunshine-lit picnic is one of the b...

Middleton Sisters' Happy News

Congratulations to Kate Middleton and Prince Williams for their 3rd child! Everyone is talking about how fantastic she is looking just after birth....

GOOD YOGA POSES FOR CYCLISTS

The most liked season that is spring is just around the corner and since the kids, as well as the adults, are tired of sitting at home in winter in...

Annick Van Campen, the founder of mudchick

Today we are featuring Annick Van Campen, the founder of mudchick, cycling and running apparel brand in Belgium. It has been our retailer and Anni...

Meet Glitter Box: our new retailer in New Orleans, LA

Another story from across the pond! We are really excited to introduce our new retailer Glitter Box in the French Quarter of New Orleans. https://...

Retailer spotlight: Pedal Chic, USA

The network of our wonderful retailers is spreading Sawako helmets globally. This season we are excited to have a number of new stores joining us ...

Meet Mocrazy sisters

We are excited to introduce our new ambassadors Jamie & Jeanee Crane-Mauzy. (www.mocrazystrong.com) These gorgeous two sisters are serious ski...

USA ski resort spotlight: Park City, Utah

We know we have so many amazing ski resorts in Europe. But give US a chance! Our US store has written up about Park City, Utah recently and we t...

Top 5 European Ski Resorts

Europe is home to stunning legendary ski resorts unlike any other. The gorgeous mountains donning European landscapes are absolutely picturesque (n...

Navy glitter helmet's magic power!

Our glitter navy helmet's stylish midnight blue fabric goes well with so many different outfits. But don't underestimate this demure beauty. Its g...