Press Release: Ski/Snowboard Helmet Launch

FOR IMMEDIATE RELEASE

A Bold Snow Helmet Designed for Adventurous Women

New York, New York – October 2017

Sawako.com, the globally recognized brand for stylish cycling helmets, is pleased to announce their newest line of products; Sawako for Snow. The new line of helmets is the perfect 2017 accessory for the stylish Skier or Snowboarder looking to make a statement on the slopes.

Architect turned helmet designer, Sawako Furuno, set out on a mission when she launched her company in 2006. She wanted to make an active lifestyle accessible to fashionable women by bridging the gap between luxury, utility, sport and safety. Founded in the UK, she’s increased her sales throughout Europe, Australia, Canada and the US. Her hand finished designs can be seen on active celebrities like Pippa Middleton and in high end boutiques throughout London, Paris, and NYC.

Now based in New York, NY, Sawako expands her mission again. This time to an entirely new season and sport. These beautiful Snow Helmets comply with European safety standard CE EN1077 and American ASTM F2040, making them safe for all winter athletics. The patterns are borrowed from her best-selling cycling designs, with additional features like goggle strap, air vents, and chin guard to ensure the fit is as comfortable as it is sophisticated.

To learn more about Sawako’s new line, please email hello@sawako.com.